To my corner of the Internet where strategy, marketing, creativity, and technology collide! Once in a while, so every few hours or so, you'll hear my thoughts on the latest in technology and digital marketing. Some days, I'm laser focused on one aspect of marketing. Other days, I'm copywriting/editing, and still on others I'm deep into tech projects.
I've been embracing both left and right brain thinking since 2000. Work with me! Ready to dive head first into strategic planning for your brand online? Let's chat!
I've been in the game of digital marketing for some time. Some might say a long time. But we won't dwell on just how long. And anyone who knows me will tell you I have thoughts. A lot of thoughts. Mainly informative with an eye on problem solving, often paired with a story, always with an eye on improving a situation or problem with a common sense approach.
Years ago, it all started with a blog, and well, here I am. Life coming full circle.
Marketing isn't just a job for me, it's about being in a constant state of reflection, and continuous learning, pushing myself to embrace new tech and new trends daily. I live for that space where creativity meets strategy. One day I might be analyzing LSI keywords and conversion rates, the next, I'm crafting compelling copy to turn casual readers into loyal customers. Hopefully, it's never boring! Every project brings a new challenge, a new puzzle to solve. Whether I'm optimizing the design of a website, writing killer copy, or troubleshooting a technical integration, there's always something exciting happening.
Just starting in content strategy and SEO? Forget strange jargon-laden techniques. Are you using content clusters? If you want to grow and rank online, you should consider incorporating this process.
Topics I Write About.
Every so often, prospective clients will ask me - are you a marketer or are you a bit of a geek? And the answer is, yes. Both, and more. I have a broad range of both skills and interests. I am that generalist that Heinlein was portraying. Can I do everything? No. But I've worked on perfecting my craft in quite a lot of areas.
How can I run a successful SEO campaign if I don't understand my client's business needs? How can I write a solid press release for an online audience if I don't have a firm grasp of digital? How can I build engaging websites for clients, if I'm not focused on good copy and solid search optimization principles?
This Month I'm Interested In:
Imagine being able to have a home computer that is 10x faster than an average home computer. NVIDIA is making that possible
Read MoreCEO touted AI's ability to vastly reduced his hiring needs. Then quickly realized it just might come for his job as well.
Read MoreThe most creative ad and marketing for this year's Super Bowl, might just come the day after Sunday.
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